For shoppers tracking Black Friday smart TV deals, my best overall pick is the Roku Plus Series 55-Inch 4K QLED Mini-LED, which pairs a useful living-room size with a higher-end display and straightforward Roku interface. The LG OLED evo C6 is the standout for premium picture quality, while the Insignia F50 55-inch is a simpler 4K Fire TV option for buyers prioritizing everyday streaming. The main tradeoffs are screen size versus room fit, advanced display quality versus simpler features, and 4K versus lower-cost Full HD choices. This lineup also shows how one TV family can vary by size, so the right pick depends on viewing distance and use, not just the model name. Continue reading for my full comparison, buying advice, and answers to common Black Friday TV questions.
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Key Takeaways
- The Roku Plus Series 55-inch earns the overall spot by balancing 4K QLED Mini-LED picture technology, a practical screen size, and Roku‘s simple streaming interface.
- The LG OLED evo C6 is the premium choice for viewers who put picture quality first; its OLED approach serves a different priority than the Mini LED Samsung models.
- Samsung’s M70H range spans 43 to 75 inches, making room fit and viewing distance a bigger deciding factor than the shared series name.
- Full HD models are concentrated in the 40-inch options, including Roku Select, Insignia F40, and Samsung F6000; they suit smaller spaces better than buyers seeking a large 4K screen.
- Streaming platform preference is a real separator: Roku models favor a streamlined interface, Fire TV options suit Alexa-centered households, and Samsung and LG models offer their own smart TV ecosystems.
| Roku Plus Series 55-Inch 4K QLED Mini-LED Smart TV |  | Best Overall for Roku Streamers | Screen size: 55 inches | Resolution: 4K UHD | Display technology: QLED, Mini-LED | VIEW LATEST PRICE | See Our Full Breakdown |
| Insignia 55-Inch F50 Series 4K UHD LED Smart Fire TV with Alexa Voice Remote (NS-55F501NA26) |  | Best Value-Oriented Fire TV | Screen size: 55 inches | Resolution: 4K UHD (2160p) | Display technology: LED | VIEW LATEST PRICE | See Our Full Breakdown |
| Samsung 65-Inch M70H Series 4K Mini LED Smart TV (2026) |  | Best for a Larger Bright-Room Screen | Screen size: 65 inches | Resolution: 4K | Display technology: Mini LED | VIEW LATEST PRICE | See Our Full Breakdown |
| LG 55-Inch OLED evo C6 4K Smart TV (2026) |  | Best Premium Gaming and Movie Pick | Screen size: 55 inches | Display type: OLED evo | Resolution: 4K | VIEW LATEST PRICE | See Our Full Breakdown |
| Insignia 40-inch F40 Series Full HD Smart Fire TV |  | Best Compact Bedroom TV | Screen size: 40 inches | Series: F40 | Resolution: 1080p Full HD | VIEW LATEST PRICE | See Our Full Breakdown |
| Roku Select Series 40-Inch 1080p Full HD Smart TV |  | Best for Simple, Compact Streaming | Screen size: 40 inches | Display: LED, direct backlight | Resolution: 1080p Full HD | VIEW LATEST PRICE | See Our Full Breakdown |
| Hisense 40-Inch QD4SR Series Hi-QLED FHD Roku Smart TV |  | Best Color Upgrade for a Compact Roku TV | Screen size: 40 inches | Display: Hi-QLED, LCD, LED | Resolution: 1080p Full HD | VIEW LATEST PRICE | See Our Full Breakdown |
| Samsung 75-Inch M70H Series 4K Mini LED Smart TV (2026) | | Best Big-Screen Pick for Bright Rooms | Screen size: 75 inches | Display: Mini LED | Resolution: 4K | VIEW LATEST PRICE | See Our Full Breakdown |
| Samsung 43-Inch M70H Series 4K Mini LED Smart TV (2026) | | Best Compact 4K Samsung | Screen size: 43 inches | Display: Mini LED | Resolution: 4K | VIEW LATEST PRICE | See Our Full Breakdown |
| Roku Select Series 55-Inch 4K QLED Smart TV |  | Best Roku Upgrade for Shared Viewing | Screen size: 55 inches | Display: 4K UHD QLED LED | Resolution: 4K (2160p) | VIEW LATEST PRICE | See Our Full Breakdown |
| Samsung 55-Inch M70H Series 4K Mini LED Smart TV (2026) | | Best Balanced 55-Inch Pick | Screen size: 55 inches | Display technology: Mini LED | Resolution: 4K | VIEW LATEST PRICE | See Our Full Breakdown |
| Samsung 50-Inch M70H Series 4K Mini LED Smart TV (2026) | | Best Value for Smaller Rooms | Screen size: 50 inches | Display technology: Mini LED | Resolution: 4K | VIEW LATEST PRICE | See Our Full Breakdown |
| Hisense 55-Inch E6SR Series Hi-QLED 4K UHD Roku Smart TV (2026 Model) |  | Best for Roku and Dolby Vision | Screen size: 55 inches | Display technology: Hi-QLED; direct LED LCD backlight | Resolution: 4K UHD | VIEW LATEST PRICE | See Our Full Breakdown |
| Samsung 55-Inch M80H Series 4K Mini LED Smart TV (2026) |  | Best for PC Gaming | Screen size: 55 inches | Display technology: Mini LED | Resolution: 4K | VIEW LATEST PRICE | See Our Full Breakdown |
| Samsung 40-Inch Class F6000 Full HD Smart TV (2025) |  | Best Compact Smart TV | Screen size: 40 inches | Display technology: LED | Resolution: 1080p Full HD | VIEW LATEST PRICE | See Our Full Breakdown |
| Black Friday smart TV deal | Screen size | Resolution | HDR format | Refresh rate |
|---|---|---|---|---|
| Roku Plus Series 55-Inch 4K QL | 55 inches | 4K UHD | — | 60 Hz |
| Insignia 55-Inch F50 Series 4K | 55 inches | 4K UHD (2160p) | HDR10 | 60 Hz |
| Samsung 65-Inch M70H Series 4K | 65 inches | 4K | HDR10+ | — |
| LG 55-Inch OLED evo C6 4K Smar | 55 inches | 4K | — | Native 120 Hz; VRR up to 165 Hz |
| Insignia 40-inch F40 Series Fu | 40 inches | 1080p Full HD | — | — |
| Roku Select Series 40-Inch 108 | 40 inches | 1080p Full HD | HDR10 | 60 Hz |
| Hisense 40-Inch QD4SR Series H | 40 inches | 1080p Full HD | HDR10 | 60 Hz |
| Samsung 75-Inch M70H Series 4K | 75 inches | 4K | HDR10+ | — |
| Samsung 43-Inch M70H Series 4K | 43 inches | 4K | HDR10+ | — |
| Roku Select Series 55-Inch 4K | 55 inches | 4K (2160p) | — | 60 Hz |
| Samsung 55-Inch M70H Series 4K | 55 inches | 4K | HDR10+ | — |
| Samsung 50-Inch M70H Series 4K | 50 inches | 4K | HDR10+ | — |
| Hisense 55-Inch E6SR Series Hi | 55 inches | 4K UHD | — | 60 Hz |
| Samsung 55-Inch M80H Series 4K | 55 inches | 4K | HDR10+ | 120 Hz |
| Samsung 40-Inch Class F6000 Fu | 40 inches | 1080p Full HD | HDR10+ | 60 Hz |
More Details on Our Top Picks
Roku Plus Series 55-Inch 4K QLED Mini-LED Smart TV
For a Black Friday shortlist centered on a bright, feature-rich 55-inch screen, I’d put the Roku Plus Series near the top. Its QLED color and Mini-LED local dimming give it a stronger picture feature set than the basic LED Insignia F50, while Dolby Vision adds a popular HDR format for compatible movies and shows. Roku’s straightforward home screen, voice search, and AirPlay 2 make it a flexible fit for households with mixed devices.
The tradeoff is its 60 Hz refresh rate: it is less suited to high-frame-rate gaming than the LG OLED evo C6, which also adds HDMI 2.1 and VRR. The built-in subwoofer and Bluetooth headphone mode give the Roku useful audio options, but they do not make it the specialist gaming pick. I’d choose it for balanced streaming and picture features, not maximum motion performance.
Pros:- QLED color and Mini-LED full-array local dimming add picture depth beyond a basic LED set.
- Supports Dolby Vision, HDR10+, and HLG for a broad range of HDR content.
- Roku voice search works with Roku Voice, Siri, Alexa, and Google Assistant.
- Built-in subwoofer, AirPlay 2, and Bluetooth headphone mode offer flexible audio and device connections.
Cons:- The 60 Hz refresh rate is less capable for high-frame-rate gaming than the LG OLED evo C6.
- Its listed 6.5 ms response time may not suit buyers seeking the quickest gaming response.
- Some advanced picture and audio features depend on compatible content.
Best for: Streaming-focused households that want a 55-inch 4K screen, broad voice-assistant support, and a simple Roku interface.
Not ideal for: Competitive gamers who want high-refresh-rate play or shoppers who prioritize the LG OLED evo C6’s VRR and HDMI 2.1 gaming features.
- Screen size:55 inches
- Resolution:4K UHD
- Display technology:QLED, Mini-LED
- Refresh rate:60 Hz
- HDR formats:Dolby Vision, HDR10+, HLG
- Backlight:Full-array local dimming
- Audio:Dolby Atmos, built-in subwoofer
- HDMI ports:4
- Screen mirroring:AirPlay 2, Miracast
Our verdict“Choose the Roku Plus Series if you want an easy-to-use 55-inch streamer with Mini-LED and QLED picture features, but not a high-refresh-rate gaming display.”
Insignia 55-Inch F50 Series 4K UHD LED Smart Fire TV with Alexa Voice Remote (NS-55F501NA26)
I’d shortlist the Insignia F50 for shoppers who want a large 4K screen and Fire TV access without needing premium panel technology. Its 4K resolution, HDR10, and upscaling cover the basics for streaming, while Alexa voice control can search for shows and operate compatible smart-home devices. Compared with the Roku Plus Series, it gives up QLED and Mini-LED backlighting, so it is the more straightforward choice rather than the picture-feature leader.
That simpler setup comes with practical connections, including three HDMI ports, Ethernet, optical audio, and a headphone jack. DTS Virtual:X may help create a more spacious sound impression, but the built-in audio output is rated at 10 watts, so viewers who want fuller sound may prefer separate speakers. The 60 Hz panel and 300-nit maximum brightness also make this less compelling for bright-room HDR or demanding gaming than the Samsung M70H Mini LED.
Pros:- 4K resolution with HDR10 and upscaling for compatible content and lower-resolution sources.
- Fire TV interface includes streaming apps and free ad-supported content.
- Alexa remote supports voice search and compatible smart-home controls.
- Three HDMI ports plus Ethernet, optical audio, USB, and a headphone jack.
Cons:- LED backlighting and HDR10 support are less feature-rich than the Roku Plus Series QLED Mini-LED setup.
- The listed 300-nit maximum brightness may limit HDR impact in bright rooms.
- Built-in audio output is rated at 10 watts, which may leave some viewers wanting external sound.
Best for: Fire TV users who want a 55-inch 4K set with Alexa voice control, multiple wired connections, and access to streaming apps.
Not ideal for: Viewers prioritizing brighter HDR, Mini-LED contrast, or higher-end gaming features over a basic 4K streaming setup.
- Screen size:55 inches
- Resolution:4K UHD (2160p)
- Display technology:LED
- HDR format:HDR10
- Refresh rate:60 Hz
- Maximum brightness:300 nits
- Operating system:Fire OS
- Audio:Built-in speakers, DTS Virtual:X, Dolby Digital
- HDMI ports:3
Our verdict“Pick the Insignia F50 if Fire TV and practical 4K streaming matter more to you than Mini-LED picture performance or advanced gaming.”
Samsung 65-Inch M70H Series 4K Mini LED Smart TV (2026)
The 65-inch Samsung M70H is the size-first pick in this group, with Mini-LED backlighting and up to 1,000 nits of listed brightness aimed at punchier highlights and stronger visibility in brighter rooms. Its larger screen gives movies, sports, and games more presence than the 55-inch Roku Plus Series or Insignia F50. Samsung TV Plus and Gaming Hub also add built-in options for viewers who want to browse free channels or cloud gaming services.
Its motion feature needs a closer read: the panel is listed at 60 Hz, while DLG can raise the rate to 120 Hz with a possible reduction in sharpness. That is not the same gaming proposition as the LG OLED evo C6’s native 120 Hz panel and VRR up to 165 Hz. HDR10+ support is useful, but Dolby Vision is not listed. I’d favor this Samsung for screen size and brightness rather than top-tier motion clarity.
Pros:- 65-inch screen provides more viewing area than the 55-inch options in this batch.
- Mini-LED backlighting and listed brightness up to 1,000 nits support bright highlights and contrast.
- HDR10+ and Samsung TV Plus are included.
- Gaming Hub and DLG motion enhancement add gaming and motion options.
Cons:- The listed native refresh rate is 60 Hz; DLG’s 120 Hz mode may reduce image sharpness.
- Dolby Vision is not listed among its HDR formats.
- Smart services require an internet connection and Samsung Account.
Best for: Viewers who want a 65-inch 4K screen for a brighter living room, sports, and built-in Samsung streaming and gaming services.
Not ideal for: Gamers who need native high-refresh-rate performance, VRR, or the LG OLED evo C6’s listed HDMI 2.1 gaming features.
- Screen size:65 inches
- Resolution:4K
- Display technology:Mini LED
- Native refresh rate:60 Hz
- DLG refresh rate:Up to 120 Hz
- HDR format:HDR10+
- Maximum display brightness:1,000 nits
- Smart features:Samsung TV Plus, Gaming Hub
- Connectivity:Bluetooth, HDMI, USB, Wi-Fi
Our verdict“Choose the Samsung M70H if a bright 65-inch Mini-LED screen matters more than native high-refresh gaming or Dolby Vision support.”
LG 55-Inch OLED evo C6 4K Smart TV (2026)
Among these five TVs, the LG OLED evo C6 has the clearest premium role: it pairs 4K OLED contrast with a feature set built for both cinematic viewing and responsive gaming. Its 8.3 million self-lit pixels can switch off individually, while Dolby Vision, Dolby Atmos, and FILMMAKER MODE give movie fans more playback options than the Samsung M70H’s listed HDR10+ support. For gamers, a 0.1 ms response time, native 120 Hz refresh rate, VRR up to 165 Hz, and four HDMI 2.1 inputs make it the most capable gaming choice in this batch.
The tradeoff is that this premium feature set may be more than a casual streamer needs. The Roku Plus Series is a simpler alternative with Roku’s familiar interface and Mini-LED, while the LG’s fastest refresh option requires compatible PC hardware. Streaming services and some smart features also need an internet connection, and some require subscriptions or an LG account.
Pros:- Self-lit OLED pixels support deep blacks and precise contrast.
- Dolby Vision, Dolby Atmos, and FILMMAKER MODE suit movie-focused viewing.
- Native 120 Hz refresh rate, VRR up to 165 Hz, and 0.1 ms response time support responsive gaming.
- Four HDMI 2.1 inputs provide room for multiple compatible gaming devices.
Cons:- The 165 Hz VRR mode requires a compatible PC graphics card.
- Some smart features require an internet connection, LG account, or paid subscription.
- Its gaming and picture features may be unnecessary for buyers seeking a basic streaming TV.
Best for: Movie fans and console or PC gamers who want OLED contrast, Dolby Vision, multiple HDMI 2.1 inputs, and variable refresh rate.
Not ideal for: Casual streamers who do not need advanced gaming features or shoppers who prefer a simpler smart-TV setup like Roku.
- Screen size:55 inches
- Display type:OLED evo
- Resolution:4K
- Pixel technology:8.3 million self-lit pixels
- Refresh rate:Native 120 Hz; VRR up to 165 Hz
- Response time:0.1 ms
- Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, VRR
- HDMI inputs:4 HDMI 2.1
- Audio and video formats:Dolby Vision, Dolby Atmos
Our verdict“Pick the LG OLED evo C6 if you want the strongest blend of OLED movie contrast and high-refresh gaming features in this group.”
Insignia 40-inch F40 Series Full HD Smart Fire TV
The 40-inch Insignia F40 earns its place as the compact option for a bedroom, guest room, or smaller living space where a large 4K screen would be unnecessary. Its 1080p Full HD resolution is a step below the 4K Insignia F50 and Roku Plus Series, but the smaller screen and Fire TV platform make it a practical choice for everyday streaming. Alexa voice control and access to more than 400 free channels add convenience without requiring a separate streaming device.
It also has a few useful connections for its size: AirPlay 2 for compatible Apple devices, Bluetooth personal audio, and two HDMI inputs, including one with eARC. The compromise is straightforward: this is not the pick for a main-room 4K setup, and two HDMI inputs leave less room for several connected devices than the 55-inch Roku Plus Series with four. I’d choose it for space-saving, not future-proofing.
Pros:- Compact 40-inch size suits smaller rooms and secondary viewing spaces.
- Fire TV and Alexa voice remote provide built-in streaming and voice control.
- AirPlay 2 and Bluetooth personal audio support convenient device sharing and private listening.
- Two HDMI inputs include one with eARC for compatible audio equipment.
Cons:- 1080p Full HD resolution falls short of the 4K Insignia F50 and Roku Plus Series.
- Two HDMI inputs offer less connection flexibility than the Roku Plus Series’s four.
- The supplied data does not list HDR support.
Best for: Shoppers furnishing a bedroom, guest room, or compact apartment who want built-in Fire TV, Alexa voice control, and AirPlay 2.
Not ideal for: Buyers planning a main-room 4K setup or those who need more than two HDMI connections for consoles and other devices.
- Screen size:40 inches
- Series:F40
- Resolution:1080p Full HD
- Backlight:Direct LED
- Smart TV platform:Fire TV
- Voice remote:Alexa
- Free streaming channels:400+
- Apple AirPlay:AirPlay 2
- HDMI inputs:2, including one with eARC
Our verdict“Choose the Insignia F40 for a compact secondary room where Fire TV convenience matters more than 4K resolution or extra HDMI ports.”
Roku Select Series 40-Inch 1080p Full HD Smart TV
For a smaller room or a secondary screen, this 40-inch Roku TV keeps the setup straightforward: its home screen gathers streaming apps, free live TV, and voice search without asking buyers to learn a new interface. AirPlay 2 and Bluetooth headphone listening add useful flexibility, while speech-clarity and night-mode features can help with dialogue during late viewing. Compared with the Hisense 40-Inch QD4SR, this model gives up Hi-QLED color and Dolby Audio, but offers AirPlay 2 and a listed Bluetooth version. Its main Black Friday tradeoff is resolution: 1080p Full HD is a sensible fit at this size, but it cannot match the detail of the Roku Select Series 55-Inch 4K QLED. The 60 Hz panel and lack of motion enhancement also make it a basic choice for fast action.
Pros:- Roku home screen combines streaming apps, free live TV, and voice search.
- AirPlay 2 and Miracast support screen sharing from compatible devices.
- Bluetooth headphone listening offers a private audio option.
- Speech-clarity and night-mode features are aimed at easier dialogue listening.
Cons:- 1080p resolution has less detail than the 4K Roku Select Series 55-Inch QLED.
- The 60 Hz refresh rate and lack of motion enhancement limit fast-action performance.
- Its 250-nit maximum brightness is modest for bright rooms and vivid HDR.
Best for: Buyers furnishing a bedroom, dorm, or small living space who want a simple Roku streaming setup and private listening options.
Not ideal for: Viewers who want 4K detail, stronger color features, or smoother motion for sports and gaming; the Hisense 40-Inch QD4SR adds Hi-QLED color at the same screen size.
- Screen size:40 inches
- Display:LED, direct backlight
- Resolution:1080p Full HD
- Refresh rate:60 Hz
- Maximum brightness:250 nits
- HDR format:HDR10
- Connections:3 HDMI, 1 USB
- Wireless and mirroring:Wi-Fi, Bluetooth 5.2, AirPlay 2, Miracast
Our verdict“Choose this Roku for uncomplicated streaming in a smaller room, but step up to a 4K model if picture detail matters more than simplicity.”
Hisense 40-Inch QD4SR Series Hi-QLED FHD Roku Smart TV
This Hisense makes a stronger case for buyers who want a compact Roku TV with more color emphasis than a standard Full HD set. Its Hi-QLED display and Full Array LED description are paired with noise reduction, intended to keep images looking clearer and more vivid; Dolby Audio and AI Sports Mode add a little extra focus on sports and everyday TV. Compared with the Roku Select Series 40-Inch 1080p Full HD Smart TV, it prioritizes color and audio features, while the Roku Select lists AirPlay 2 and Bluetooth headphone listening. Both are 1080p, 60 Hz televisions, so neither delivers 4K detail or a high native refresh rate. This Hisense suits a compact screen where color matters, but buyers wanting broader device mirroring or private Bluetooth listening may prefer the Roku Select.
Pros:- Hi-QLED display is designed to provide a wider, more vivid color presentation.
- Roku OS brings streaming apps and free content into a familiar interface.
- Dolby Audio and 14-watt stereo speakers provide built-in sound features.
- Noise reduction and AI Sports Mode target clearer viewing for mixed content.
Cons:- 1080p resolution falls short of the 4K detail offered by larger models such as the Roku Select Series 55-Inch QLED.
- The 60 Hz refresh rate is a limitation for fast gaming and sports.
- The listed feature set does not include AirPlay 2 or Bluetooth headphone listening.
Best for: Roku users choosing a 40-inch TV for a bedroom or small den who value enhanced color and built-in sports and audio features.
Not ideal for: Buyers who need 4K resolution, a native high-refresh-rate panel, or the AirPlay 2 and Bluetooth headphone features listed for the Roku Select Series 40-Inch.
- Screen size:40 inches
- Display:Hi-QLED, LCD, LED
- Resolution:1080p Full HD
- Refresh rate:60 Hz
- Backlight:Direct LED
- HDR format:HDR10
- Audio:Dolby Audio, 2.0-channel stereo, 14 watts
- Operating system:Roku OS
Our verdict“Pick this Hisense if compact Roku viewing with enhanced color and sports-oriented features matters more than 4K resolution or AirPlay support.”
Samsung 75-Inch M70H Series 4K Mini LED Smart TV (2026)
When the goal is a genuinely large screen, this 75-inch 4K Mini LED is the standout in this group. Its stated 1,000-nit maximum brightness and HDR10+ support give bright highlights more headroom than the Samsung 43-Inch M70H Series 4K Mini LED, whose listed peak is 350 nits; that makes the larger model the more compelling fit for a bright, spacious room. Samsung TV Plus and Gaming Hub also give it a broad entertainment role beyond connected devices. The compromise is that its 60 Hz native refresh rate only reaches up to 120 Hz through DLG, which can reduce image sharpness. Dimming is software-based rather than full-array hardware-based, so the Mini LED label should not be read as a guarantee of the same kind of local-dimming control. Network smart services also require internet access and a Samsung Account.
Pros:- 75-inch 4K screen creates a large viewing area for shared movie and sports watching.
- Listed 1,000-nit maximum brightness and HDR10+ support target brighter HDR highlights.
- Samsung TV Plus and Gaming Hub add free channels and gaming access.
- DLG supports up to 120 Hz for compatible fast-paced content.
Cons:- The native refresh rate is 60 Hz, and DLG’s higher rate can reduce image sharpness.
- Supreme Mini LED Dimming is software-based rather than full-array hardware-based.
- Network-based smart services require internet access and a Samsung Account.
Best for: Households furnishing a large, bright living room that want a 75-inch 4K screen, HDR10+, and Samsung’s connected entertainment features.
Not ideal for: Buyers with a small room, a strict preference for a native high-refresh-rate gaming panel, or a desire to use smart services without a Samsung Account.
- Screen size:75 inches
- Display:Mini LED
- Resolution:4K
- Native refresh rate:60 Hz
- DLG gaming refresh rate:Up to 120 Hz
- Maximum brightness:1,000 nits
- HDR format:HDR10+
- Dimensions:11 x 65.7 x 39.7 inches (D x W x H)
Our verdict“Choose the 75-inch M70H for a large, bright room and a big-screen Samsung setup, not for uncompromised high-refresh-rate gaming.”
Samsung 43-Inch M70H Series 4K Mini LED Smart TV (2026)
This 43-inch Samsung is the compact pick for buyers who want 4K resolution and Mini LED branding without moving to the much larger 75-inch M70H. Gaming Hub and Samsung TV Plus give it a useful mix of gaming access and free channels, while HDR10+ and the listed color technology aim for vivid, high-contrast images. Its 350-nit maximum brightness is a more modest specification than the 75-inch M70H’s 1,000-nit figure, so buyers planning for a bright room may favor its larger sibling. The 60 Hz native refresh rate is also a real limit: DLG can reach 120 Hz, but the product data warns that sharpness drops. Dimming is software-based, not full-array hardware-based, so this is best viewed as a feature-rich compact 4K TV rather than a high-end gaming display.
Pros:- 4K resolution fits detailed viewing on a compact 43-inch screen.
- Mini LED processing, HDR10+, and color technology target vivid images and contrast.
- Samsung TV Plus provides more than 750 subscription-free channels.
- Gaming Hub and Motion Xcelerator add gaming and fast-action features.
Cons:- The 350-nit maximum brightness is below the 75-inch M70H’s listed 1,000 nits.
- Native refresh rate is 60 Hz; DLG’s up-to-120-Hz mode reduces image sharpness.
- The listed dimming is software-based rather than full-array hardware-based.
Best for: Apartment dwellers and console players who want a compact 4K Samsung with built-in streaming and gaming features.
Not ideal for: Buyers prioritizing bright-room HDR or sharp high-refresh-rate gaming; the 75-inch M70H lists higher peak brightness, while DLG on this model reduces sharpness.
- Screen size:43 inches
- Display:Mini LED
- Resolution:4K
- Native refresh rate:60 Hz
- DLG refresh rate:Up to 120 Hz
- Maximum brightness:350 nits
- HDR format:HDR10+
- Dimensions:6.2 x 37.7 x 24 inches (D x W x H)
Our verdict“Choose this model for compact 4K Samsung viewing and connected gaming features, but favor the 75-inch M70H if bright-room impact is the priority.”
Roku Select Series 55-Inch 4K QLED Smart TV
This 55-inch Roku is the most balanced step up from the two compact Full HD Roku options here: it adds 4K QLED while keeping Roku’s straightforward home screen, voice search, and free live TV. HDR10, HDR10+, and HLG support cover several common HDR formats, and four HDMI plus two USB ports leave more room for connected gear than the 40-inch Roku Select. AirPlay 2, Bluetooth headphone mode, and a lost-remote finder are practical touches for shared households. Compared with the Samsung 43-Inch M70H Series 4K Mini LED, this Roku offers a larger screen and a more familiar Roku interface, but its listed 250-nit brightness is modest and its refresh rate remains 60 Hz. It lacks motion enhancement, so action-heavy gaming is not its strongest reason to buy.
Pros:- 55-inch 4K QLED screen offers more detail and viewing area than the 40-inch Roku models.
- Supports HDR10, HDR10+, and HLG formats.
- Roku brings streaming apps, free live TV, and voice search together.
- AirPlay 2, Bluetooth headphone mode, lost-remote finder, four HDMI ports, and two USB ports add flexibility.
Cons:- The 60 Hz refresh rate and lack of motion enhancement are limiting for fast-action gaming.
- 250-nit maximum brightness is modest for HDR in bright rooms.
- Glossy screen finish may reflect room lights and windows.
Best for: Households seeking a roomy 55-inch 4K TV with Roku streaming, straightforward voice controls, and flexible listening and device connections.
Not ideal for: Bright-room HDR viewers or competitive gamers who want stronger peak brightness or higher native refresh; the Samsung 43-Inch M70H adds Mini LED processing and DLG gaming features.
- Screen size:55 inches
- Display:4K UHD QLED LED
- Resolution:4K (2160p)
- Refresh rate:60 Hz
- Maximum brightness:250 nits
- HDR formats:HDR10, HDR10+, HLG
- Connections:4 HDMI, 2 USB
- Wireless and mirroring:Wi-Fi, Bluetooth 5.2, AirPlay 2, Miracast
Our verdict“Pick this Roku for an easy-to-use 55-inch 4K streaming TV with broad connections, but look elsewhere for brighter HDR or advanced motion performance.”
Samsung 55-Inch M70H Series 4K Mini LED Smart TV (2026)
The 55-inch M70H makes the most sense for buyers who want a large-screen 4K set without stepping up to the M80H’s higher gaming ceiling. Its Mini LED panel, HDR10+ support, and stated 1,000-nit peak brightness are aimed at vivid highlights and strong contrast, while Samsung TV Plus adds free streaming channels once the TV is connected and signed into a Samsung Account. Motion enhancement can reach 120Hz through DLG, a useful option for sports and games, though the listed native refresh rate is 60Hz and DLG may soften image sharpness. Compared with the Roku-powered Hisense 55E6SR, this Samsung emphasizes brightness and Mini LED processing rather than Dolby Vision and Roku’s straightforward interface. Its local dimming is software-based, so buyers seeking hardware full-array dimming or the M80H’s 144Hz PC support should look elsewhere.
Pros:- Mini LED display with HDR10+ and stated peak brightness up to 1,000 nits.
- DLG motion enhancement offers up to 120Hz for compatible sports and gaming content.
- Samsung TV Plus provides free streaming channels.
- Bluetooth, HDMI, USB, and Wi-Fi connectivity.
Cons:- The listed native refresh rate is 60Hz, and DLG mode may reduce sharpness.
- Local dimming is software-based rather than hardware full-array dimming.
- Smart services require internet access and a Samsung Account.
Best for: Viewers who want a 55-inch 4K Mini LED TV for bright rooms, streaming, and occasional fast-paced gaming.
Not ideal for: PC gamers seeking 144Hz support or viewers who prioritize hardware full-array local dimming and Dolby Vision.
- Screen size:55 inches
- Display technology:Mini LED
- Resolution:4K
- Native refresh rate:60 Hz
- Motion enhancement:Motion Xcelerator; DLG up to 120 Hz
- HDR format:HDR10+
- Maximum display brightness:1,000 nits
- Smart services:Netflix, Amazon Prime Video, YouTube, Samsung TV Plus
Our verdict“Choose this M70H for a bright, 55-inch Mini LED screen and flexible viewing, but pick the M80H for higher-refresh PC gaming.”
Samsung 50-Inch M70H Series 4K Mini LED Smart TV (2026)
This 50-inch M70H keeps the family’s main picture features—4K Mini LED, HDR10+, and a stated 1,000-nit maximum brightness—in a smaller footprint than the 55-inch M70H. That size can suit apartments, bedrooms, or viewing distances where a larger screen would dominate the room. Gaming Hub brings console, cloud gaming, and app options together, while Samsung TV Plus adds free channels; these connected services require internet access and a Samsung Account. Against the Hisense 55E6SR, Samsung offers Mini LED and Gaming Hub, while Hisense supplies Dolby Vision, Roku TV, and VRR/ALLM gaming features. The M70H’s DLG mode reaches 120Hz, but its standard refresh rate is 60Hz and the faster mode can reduce sharpness. Its software-based dimming also differs from hardware full-array approaches, so this is a compact-feature choice, not a premium gaming upgrade.
Pros:- 4K Mini LED display with HDR10+ and stated peak brightness up to 1,000 nits.
- Gaming Hub combines console, cloud gaming, and app options.
- Samsung TV Plus offers subscription-free streaming channels.
- Smaller screen and lower listed weight than the 55-inch M70H.
Cons:- Native refresh rate is 60Hz; DLG up to 120Hz may reduce image sharpness.
- Supreme Mini LED Dimming is software-based rather than hardware full-array dimming.
- Streaming and other network features require internet access and a Samsung Account.
Best for: Apartment and bedroom viewers who want 4K Mini LED features and Samsung gaming services in a 50-inch size.
Not ideal for: Buyers who want a 55-inch screen, Dolby Vision, or confirmed hardware full-array local dimming.
- Screen size:50 inches
- Display technology:Mini LED
- Resolution:4K
- Native refresh rate:60 Hz
- DLG refresh rate:Up to 120 Hz
- HDR format:HDR10+
- Maximum display brightness:1,000 nits
- Smart features:Samsung TV Plus and Gaming Hub
Our verdict“Pick the 50-inch M70H when room fit matters more than screen size and you still want Samsung’s Mini LED and Gaming Hub features.”
Hisense 55-Inch E6SR Series Hi-QLED 4K UHD Roku Smart TV (2026 Model)
The Hisense E6SR is the clearest alternative here for buyers who value platform simplicity and broad HDR format support over Samsung’s Mini LED emphasis. Its Roku TV interface, Dolby Vision support, and Hi-QLED color make streaming content easy to find and give compatible films and shows access to a widely used HDR format. AI 4K upscaling can improve the appearance of lower-resolution sources, while Game Mode Plus includes VRR and ALLM for more responsive play. Compared with the 55-inch Samsung M70H, the Hisense lists a 60Hz refresh rate and does not claim DLG 120Hz, but it adds Apple AirPlay, Apple Home, and Dolby Vision. Its direct LED LCD backlight is a different approach from Samsung’s Mini LED, and the product data does not specify physical ports. Buyers seeking a faster gaming display or detailed connection planning may prefer another option.
Pros:- Roku TV provides a familiar streaming platform.
- Supports Dolby Vision, HDR10, and HLG.
- Game Mode Plus includes VRR and ALLM.
- Apple AirPlay and Apple Home support, along with Alexa and Google Assistant compatibility.
Cons:- The listed refresh rate is 60Hz.
- Physical port types and counts are not specified in the provided product data.
- Direct LED LCD backlighting differs from the Mini LED approach used by the Samsung M70H models.
Best for: Roku users, Apple-device households, and movie viewers who want Dolby Vision on a 55-inch 4K TV.
Not ideal for: Fast-refresh gaming enthusiasts or buyers who need confirmed port details before choosing a TV.
- Screen size:55 inches
- Display technology:Hi-QLED; direct LED LCD backlight
- Resolution:4K UHD
- Refresh rate:60 Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Smart TV platform:Roku TV
- Gaming features:Game Mode Plus, VRR, ALLM
- Audio technology:DTS Virtual:X
Our verdict“Choose the E6SR for Roku convenience, Dolby Vision, and Apple integration, rather than for high-refresh gaming or Mini LED backlighting.”
Samsung 55-Inch M80H Series 4K Mini LED Smart TV (2026)
The M80H earns its place as the gaming-focused Samsung in this group: it lists a 120Hz refresh rate and up to 144Hz for compatible PC games, giving eligible gaming setups more headroom than the M70H models’ DLG mode. Mini LED backlighting and the NQ4 AI Gen2 processor are designed to enhance contrast, upscale lower-resolution material, and remaster SDR video toward HDR-like visuals. That processing makes the M80H a stronger fit for mixed use than a gaming-only screen, though its HDR support is listed as HDR10+ rather than Dolby Vision, which the Hisense 55E6SR includes. The 144Hz ceiling applies only to supported PC games and compatible graphics hardware, so console players should not treat it as a universal benefit. The set has 20-watt, two-channel audio; buyers seeking fuller sound may need separate audio equipment.
Pros:- 120Hz listed refresh rate with up to 144Hz support for compatible PC games.
- Mini LED backlighting paired with NQ4 AI Gen2 picture processing.
- AI upscaling and SDR-to-HDR remastering support a range of source content.
- Tizen smart platform and Bluetooth remote control.
Cons:- The 144Hz gaming ceiling requires compatible PC games and graphics hardware.
- HDR format listed is HDR10+; the Hisense 55E6SR also lists Dolby Vision.
- Built-in audio is limited to 20 watts across two channels.
Best for: PC gamers with compatible graphics hardware who also want a 55-inch 4K Mini LED TV for streaming and general viewing.
Not ideal for: Console-only players who will not use the 144Hz PC feature, or buyers who want Dolby Vision or more powerful built-in audio.
- Screen size:55 inches
- Display technology:Mini LED
- Resolution:4K
- Refresh rate:120 Hz
- Maximum gaming refresh rate:Up to 144 Hz with compatible PC games
- HDR format:HDR10+
- Picture processor:NQ4 AI Gen2
- Audio output:20 watts, 2-channel
Our verdict“Choose the M80H if compatible PC gaming makes its 144Hz support useful; otherwise, the M70H or Hisense may better match your priorities.”
Samsung 40-Inch Class F6000 Full HD Smart TV (2025)
The F6000 is the practical small-screen pick for a bedroom, office, or secondary room where 4K is not the deciding factor. Its 40-inch Full HD display and Tizen smart platform cover everyday streaming, while HDR10+, PurColor, and Mega Contrast aim to add color and tonal detail. Object Tracking Sound Lite offers virtual spatial audio from the built-in speakers, and screen mirroring helps move compatible mobile content onto the TV. Compared with the 40-inch Hisense QD4SR and Roku Select options elsewhere in this roundup, this Samsung pairs its Full HD resolution with Tizen and Samsung Knox Security; the provided information does not establish that it offers the rivals’ specific platform or display features. Its 60Hz refresh rate and 1080p resolution make it a poor match for buyers wanting 4K detail or high-refresh gaming. Some smart features also require a connection and Samsung Account.
Pros:- Compact 40-inch size with 1080p Full HD resolution.
- Tizen provides access to streaming apps and free channels.
- HDR10+, PurColor, and Mega Contrast support picture enhancement.
- Object Tracking Sound Lite and mobile screen mirroring add useful everyday features.
Cons:- Full HD resolution falls short of the 4K Samsung M70H and M80H models.
- The refresh rate is 60Hz, limiting its appeal for fast-refresh gaming.
- Some smart features require internet access and a Samsung Account.
Best for: Shoppers furnishing a bedroom, office, or secondary space who want a compact Samsung smart TV for streaming and casual viewing.
Not ideal for: Main-room viewers seeking 4K resolution, high-refresh gaming, or a larger cinematic screen.
- Screen size:40 inches
- Display technology:LED
- Resolution:1080p Full HD
- Refresh rate:60 Hz
- HDR format:HDR10+
- Smart platform:Samsung Tizen OS
- Audio:2-channel speakers; 20 W maximum output
- Dimensions:6.2 × 35.7 × 21.5 inches (D × W × H)
Our verdict“Choose the F6000 for compact-room streaming and familiar Samsung software, but select a 4K model for a primary viewing screen.”
How We Picked
I ranked these TVs around the decisions Black Friday shoppers actually face: picture technology, resolution, screen size, usability, and how well a model fits a common room or viewing need. I gave more weight to a balanced combination of features and broad household appeal than to screen size alone. I also separated premium display options from straightforward budget-minded models, since a larger or more advanced screen is not automatically the right purchase.
The order reflects distinct roles rather than treating every size in a family as a separate leap in quality. The Roku Plus Series leads for its mix of 4K QLED Mini-LED and an accessible platform; the LG OLED evo C6 ranks as the premium picture pick; and Samsung’s M70H sizes follow as options for buyers who want to match a Mini LED screen to a particular room. Smaller Full HD TVs rank lower for general living-room use, but remain sensible where space, viewing distance, or everyday use makes a compact screen the better fit. I did not treat Black Friday pricing or promotional claims as a measure of quality.
| Black Friday smart TV deal | Display technology | HDR format |
|---|---|---|
| Roku Plus Series 55-Inch 4K QL | QLED, Mini-LED | — |
| Insignia 55-Inch F50 Series 4K | LED | HDR10 |
| Samsung 65-Inch M70H Series 4K | Mini LED | HDR10+ |
| LG 55-Inch OLED evo C6 4K Smar | — | — |
| Insignia 40-inch F40 Series Fu | — | — |
| Roku Select Series 40-Inch 108 | — | HDR10 |
| Hisense 40-Inch QD4SR Series H | — | HDR10 |
| Samsung 75-Inch M70H Series 4K | — | HDR10+ |
| Samsung 43-Inch M70H Series 4K | — | HDR10+ |
| Roku Select Series 55-Inch 4K | — | — |
| Samsung 55-Inch M70H Series 4K | Mini LED | HDR10+ |
| Samsung 50-Inch M70H Series 4K | Mini LED | HDR10+ |
| Hisense 55-Inch E6SR Series Hi | Hi-QLED; direct LED LCD backlight | — |
| Samsung 55-Inch M80H Series 4K | Mini LED | HDR10+ |
| Samsung 40-Inch Class F6000 Fu | LED | HDR10+ |
Factors to Consider When Choosing Black Friday Smart TV Deals
Black Friday TV shopping can make a spec sheet feel like the whole decision. I would start with the room and the way the TV will be used, then check whether a deal actually matches those needs. These factors help separate a fitting purchase from a screen that is simply larger or more feature-packed.
Match Screen Size to Viewing Distance
Measure the space where the TV will sit and consider how far the main seats are from the screen before choosing a diagonal size. A 75-inch model can dominate a small room, while a 40-inch Full HD screen may feel undersized as the main display in a large living room. Buyers comparing several sizes within one series should focus on room fit, not assume the largest option is automatically the best value. Also check stand width and the distance between furniture supports if the TV will sit on a console. Wall mounting can change the fit, but it does not solve every issue with glare or viewing angle.
Choose Resolution for the Screen and the Content
4K is a sensible target for a main TV, particularly at larger screen sizes, where fine details have more room to show. Full HD can still make sense on a compact bedroom or secondary-room TV viewed from farther away. Do not assume every stream, broadcast, or older device will supply 4K content; the TV can display lower-resolution sources, but cannot create detail that is not there. If most viewing is standard streaming and casual television, screen size and interface may matter more than chasing the highest resolution. Think about how long you expect to keep the set, since a main TV may outlast the devices currently connected to it.
Understand the Display Technology Tradeoff
OLED and Mini LED take different approaches to picture quality, and the best fit depends on viewing habits and the room. OLED is often chosen by viewers who value deep blacks and cinematic contrast, while Mini LED uses a backlight system that can suit buyers looking for a bright, versatile screen. QLED refers to a color-enhancing layer and can appear alongside other display technologies, so read the full model description rather than treating the label as a complete picture-quality ranking. Compare the kind of content you watch, how bright the room is, and whether daytime viewing is common. Paying more for a display feature makes less sense if the TV will mostly show casual programs in a secondary room.
Pick a Smart Platform You Will Actually Use
A TV’s interface affects everyday use more than a rarely opened picture setting. Roku is a natural fit for households that want a direct route to streaming apps, while Fire TV may appeal to people already using Alexa devices and voice controls. Samsung and LG have their own smart TV systems, so check that the apps and controls you rely on are available and easy for your household to use. Consider who will operate the set: a simple home screen can matter more than a long feature list for a guest room or family TV. If you already own a streaming box you prefer, the built-in platform may be a smaller factor.
Check Connections and Setup Before Buying
Count the devices you plan to connect, such as a game console, soundbar, cable box, or streaming player, and verify that the TV has enough suitable ports. A common mistake is to check screen features while overlooking whether the new set can accommodate the existing setup without frequent cable swapping. Measure the route into the room as well as the final stand or wall space; larger screens can be awkward to carry through narrow doors or stairways. If you use a soundbar, check how it will connect and whether the stand leaves room for it. Setup details can turn an otherwise suitable deal into an inconvenient purchase.
Judge the Deal Against Your Actual Needs
Black Friday promotions can encourage shoppers to compare discounts instead of comparing TVs. Set your preferred size, resolution, and platform first, then judge each offer against that shortlist. A premium OLED or Mini LED feature is worth paying for only if it changes the experience you care about, such as movie viewing or a bright room. Conversely, a basic Full HD set may be a poor fit if it will serve as the primary screen for a household that wants a large 4K display. Check the exact model and year, since similar names can refer to different sizes or series.
Frequently Asked Questions
Should I choose the 55-inch Roku Plus Series or a 55-inch Samsung M70H?
Start with what matters more in daily use: Roku’s direct streaming interface or Samsung’s Mini LED model family. The Roku Plus Series combines QLED and Mini LED with a platform many buyers find straightforward, making it a strong all-around living-room choice. The Samsung M70H is a better fit for shoppers who specifically want a Samsung set and are comparing its available sizes as part of the same series. Check the exact model features and connectivity before deciding, rather than relying on a shared screen size. Neither choice is automatically right if your priority is OLED-style contrast or a compact secondary-room screen.
Is a 40-inch Full HD TV enough for a bedroom?
It can be a suitable bedroom choice when the screen is viewed from a modest distance and the main use is everyday streaming or television. The Roku Select, Insignia F40, Hisense QD4SR, and Samsung F6000 give shoppers several compact options, but they differ in platform and display features. Consider whether you want Roku, Fire TV, or Samsung’s system before treating these models as interchangeable. If the TV will be viewed close up or used for detailed 4K content, a larger 4K set may be a better long-term fit. Measure the furniture and viewing distance to avoid choosing by diagonal size alone.
When does it make sense to pay more for OLED or Mini LED?
Paying more for advanced display technology makes the most sense when the TV is a primary screen and picture quality is a frequent priority. The LG OLED evo C6 is the premium OLED option in this lineup, while the Roku Plus and Samsung M70H models represent Mini LED alternatives. Buyers who mostly watch casual programs in a secondary room may get more practical value from a simpler 4K or Full HD set. Also weigh room brightness and the kind of content you watch rather than assuming a premium label solves every viewing issue. The right choice is the one whose picture benefits matter in your actual setup.
How do I choose between Roku and Fire TV models?
Choose based on the interface your household is more comfortable using and the devices already in your home. Roku models in this roundup are aimed at viewers who want a straightforward streaming-centered experience, while the Insignia Fire TV options may suit Alexa users who prefer voice control through Amazon’s ecosystem. Check that your most-used streaming services are supported and that everyone who uses the TV can find them easily. If you already own a preferred streaming device, the built-in platform may carry less weight. Compare picture and size as well, since platform alone should not decide a TV purchase.
Should I buy a larger screen or a better display at the same size?
For a main TV, first decide whether the larger screen will fit the room and viewing distance comfortably. If a larger size would overwhelm the space, a better display at a more suitable size can be the more satisfying choice. If the room can accommodate it and viewers sit far away, extra screen area may matter more than a display upgrade. This roundup includes both a premium OLED and several Mini LED options alongside more basic sets, so there are choices for either priority. Compare the exact size, display type, and intended room before letting a promotion settle the question.
Conclusion
For the broadest mix of living-room size, advanced display features, and an accessible platform, I would start with the Roku Plus Series 55-Inch 4K QLED Mini-LED as best overall. The Insignia F50 55-inch is my value-oriented pick for shoppers who want a straightforward 4K Fire TV, while the LG OLED evo C6 is the best premium choice for picture-focused viewing. For beginners, I would favor a Roku model such as the Roku Select 55-inch for a familiar streaming-first setup, choosing the Plus Series instead if picture technology matters more. For a bedroom or smaller space, compare the 40-inch Roku Select, Insignia F40, and Samsung F6000 by platform and resolution; for a larger room, the Samsung M70H sizes let you choose a screen that fits the space. My final rule: shortlist by room, platform, and display needs first, then choose the Black Friday offer that matches that shortlist.
